De Wallen is Dutch for “TScreen Shot 2016-06-01 at 14.25.54he Walls”, recalling a famous part of old Amsterdam city, and ‘the pulsing heart of city life.’
This month we met with Francesco Verdinellii and Filippo Morandotti of De Wallen, who are combining Cycling Technology and premium elegance, and the first Made in Italy clothing line conceived by urban bikers for urban bikers. Commuting trends today very much include people who cycle to work regularly, and De Wallen has set out to melt function into form by empowering premium fabrics and designs with the latest generation bike-wear technology, to deliver the best biking experience in every situation.
Thanks to it’s own proprietary technologies and design features, De Wallen looks stand out, reflecting a cosmopolitan attitude produced only after thorough and continuous research into the world of sport, workwear, military and casual wear.
Established in 2012 in Milan, De Wallen is distributed online and in multibrand boutiques in Italy, Germany, Austria and Switzerland.
We were fortunate enough to experience this unique clothing line close-up at our May 2016 Business Lunch, and even more fortunate to have innovative entrepreneurs Filippo Morandotti and Francesco Verdinelli explain it to us.
We wish them very well ! Check out: www.dewallenindustry.com
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